TRADEMARK
Trademark law in Pakistan is well-settled and offers a robust protection and enforcement regime for right holders. The range of protection encompasses words, labels, devices, shapes, sounds, colors, textures, etc. amongst others.
Currently, the Trademark Ordinance, 2001 is applicable in Pakistan to deal with any issue of trademark including process of registration of trademark and liabilities after the registration of trademark. The Trademark Ordinance, 2001 has repealed “The Trademark Act, 1940” in the regime of President General Musharraf, in 2001.
The Firm provides comprehensive services which include Brand Registration, Development, Protection, Enforcement and Commercialization.
BRAND REGISTRATION
Don’t Just Create a Name Rather Build Your Identity!
We provide complete solution start with searching, filing, replying, hearing, publication, opposition and registration of the mark/brand.
BRAND DEVELOPMENT AND STRATEGY
The selection and launch of a brand in the complex Pakistani market is fraught with unique challenges. A careful legal assessment of risks through a Search is essential. We provide comprehensive search services to our clients that uncover risks beyond a simple Trademark search. Our strategic advisory role continues through the journey of the Brand.
PROTECTION
We recognize that the filing and registration process lays down the all-important foundation for effective brand protection. This process itself requires brand owners to take a strategic view to ensure holistic protection in a dynamic market. We have a successful track record of protecting leading global brands in Pakistan.
ENFORCEMENT
Successful enforcement of rights in the heterogeneous Pakistan market hinges upon creative practical solutions stemming from an in-depth understanding of the market and legal expertise. We craft optimal solutions for clients leveraging a wide array of tools to address a broad spectrum of issues including counterfeiting, parallel imports, trade dress claims, disparagement, etc.
COMMERCIALIZATION
Brands represent a significant proportion of the value of intangible assets of leading organizations. We help unlock the value of brands and other intellectual property through appropriate mechanisms such as licensing, franchising, mortgage, etc. We provide services to a multi-faceted set of clients including media houses, corporations, small and medium enterprises and start-ups across different industries.
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